Newspaper Logo Designs and Final Design

The overall colour scheme of all the billboard designs uses a dark blue primary colour whilst using a beige colour as the secondary colour, these colours are of the county coat of arms. These colours and the county coat of arms included will be the basis for the brand identity of the regional newspaper. the colour scheme will be the prime foundation of the brand identity along with the Old English text font because the county coats of arms is its own brand identity. the colour scheme and the text style will be the objects that stand out from the logo to the audience which means this will be the brand identity of the regional newspaper.