Radio Advertisement Final Product Survey Results

An important factor to consider when judging the radio advertisement is if the volume levels are right because otherwise the audience will not hear the information being said or the volume will hurt their eyes through the high pitches of the sounds. Many of the audience thought however that the radio advert had the right volume level. this was excellent because otherwise more alterations would be needed to make the advert suitable for all audiences. The audience also thought that the radio host was also very clear in how he speaks which is brilliant because of course the radio host needs to be clear in his sessions which also means that the information is being conveyed clearly.

The majority of the participants of the survey agreed that the soundtrack at the beginning of the radio advert suited the media product probably because it reinforced the image of other radio adverts which have soundtracks at the beginning of their shows. the same participants also thought that the advert in the form of an endorsement worked excellently and that the details of the regional newspaper being mentioned was right to be included, this is maybe because of the linking between products make sense to the audience.

With the form of an endorsement being used in the advert, the audience were asked if the advert was right to fade out as the host was talking which was meant to signal the end of the endorsement. many thought this was appropriate which is great because it means the edited advert was right and suits the audience. I can only guess that the audience found it logical to fade out as if the radio show was continuing rather than ending the advert completely because a show wouldn't end after an endorsement.

Overall, the radio advertisement was liked by the vast majority of the audience which means that the form of the advert begin an endorsements suits the audience. This is good feedback because it shows that my own decisions surrounding the planning and production phases were well founded and well implemented.