The research and planning phase saw a lot of use from YouTube to gather resources for evaluation. Social networking as well was used along with Microsoft PowerPoint 2013 to gather these examples of real media products and present them in a clear fashion whilst evaluating the gathered examples.
YouTube was excellent in providing the right format to present the examples gather because there is no other format that can equal the compatibility that YouTube offers This is because other programs are harder to export to other software's. other programs like PowerPoint were critical in the planning and analysis phase due to the clarity of which my findings could be presented to the reader, other programs are smaller in resolution size whilst PowerPoint is larger in resolution and provides many different design to engage the audience of my findings which is exactly what a presentation of my research should do.
Construction
This particular phase used other formats and media technologies to construct the radio advertisement. Audacity was the main program used to construct the media product because the program is 100% an audio editing software unlike Windows Movie Maker. The windows program may offer some audio editing features but not like Audacity which offers full audio immersion and editing. Sound levels can be increased or decreased whilst being moulded with other mp3 files such as music which is how I got the voice of the host and music intro to blend together.
Audacity features a favourable exporting system that allows the user to export his/hers file as one mp3 file or other formats whilst being able to attach artist information for example. this feature allowed me to be able to export the mp3 file to Windows Movie Maker to create a video so that the radio advertisement could be then uploaded to YouTube. This happened because the mp3 file could not be imported to Blogger by itself, it needed to be placed in another format like YouTube to allow the radio advert to be attached to my blog.
Conclusion
Overall, the radio advertisement used many media technologies throughout the research, planning and construction of the radio advertisement. YouTube, Audacity and Windows Movie Maker are all very different media technologies but were used to create a media product which has showed me that not just one media technology is ever involved in producing real media products. There are so many different elements that go into producing media products just like how I needed the different media technology to be able to produce and present my own media product.
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