The first major point that needed to be asked in the survey was if the billboard was noticeable and if the message was clear to the reader. Many of the audience who took part in the survey agreed that the billboard poster was very noticeable which is the first step for it being effective at advertising the regional newspaper. The fact that the message is considered to be clear by many means that the majority of the audience when the billboard poster is displayed will also be able to read the billboard poster.
Many also suggested that the billboard poster cause some intrigue for them to investigate into the regional newspaper and would lead them to purchase the newspaper and the same audience members who said this also said that the regional newspaper web address was needed. this is probably because otherwise it would be hard to investigate the regional newspaper after reading the billboard poster.
Those who thought that the billboard poster would not intrigue them to investigate into the Shropshire Staffer was because they already had interest in other newspapers that they enjoy reading which is why the billboard poster would not intrigue them. The most important question really was whether if the newspaper was clear or if it could be misinterpreted. many answered that the billboard poster would be very hard to misinterpret which is fantastic because then the billboard poster would be very ineffective. A billboard is meant to be very clear and precise.
In conclusion, the billboard poster is very good at communicating the desired message to the audience whilst being very precise. This is confirmed in how many of the audience who took the survey would of answered that the billboard poster was poor in many elements during the survey.
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