Radio Avdertisement Gathered Materails

After producing the Radio Advertisement Script, I now know the relevant materials needed to be able to produce the advert such as the intro music which I need. the research found that many radio stations used intro music such as electronic or dance style music or directly produced their own intro through the use of music producing software. Due to the lack of software on my desktop, producing my own radio advert intro is not possible so pre-produced intros or at least some files of music need to be taken from royalty free sites and edited by myself in Audacity. Looking through the internet using Google, I found a royalty free music site dedicated to intro style music called "IntroFreeMusic".

From the image above the website, it is possible to see that there are many categories of music to choose from but I selected the POP category to ensure the right intro was chosen because the research found dance or electronic music was used unlike acoustic. The reason why POP was searched was because the electronic and dance category only had a few selection compared to POP, there wasn't even an electronic category.

The image above shows the chosen track from the site called "Free Intro Freemantle" which was chosen because the intro is very electronic but also very subtle by being not too bombastic or loud with bass drops as you would find in music nowadays. The intro is basically very similar to a radio intro, the way it plays is perfect for the radio advertisement. The intro will immediately gather the listeners attention, Stuart Hall's Uses and Gratification theory suggests readers/listeners are active or not and the radio would mean the listeners are not active because the radio doesn't play what each individual desires. With this in mind, the intro music will get the listeners attention  because the listener will not be listening out of a regional newspaper radio advertisement.

Since the music is already gathered, Audacity has been downloaded to edit the sounds gathered and I already own my own headset with a microphone so recording my own voice for the radio advert will not be a problem.