The radio advertisement script uses many links to reinforce the regional newspapers images. The time and date of the radio show mentioned by the radio host is the same as the regional newspaper issue and the stories mention are also which entices the two together. The one line "Because who else knows the local news better?" is the slogan used for the billboard poster for the regional newspaper. This ties with the regional newspaper and billboard creates and reinforces the image of the regional newspaper, this is called the Hypodermic Needle theory which means that a certain message or image is constantly being forced on a media consumer. here this is exactly what is happening because the newspaper, radio advert and billboard are all now tied together bringing one or news story in this case together and forcing it on the consumer.
No comments:
Post a Comment